Question 1 Analyse how macro, micro, and internal environmental factors variously impacted Uber's entry, strategies, operations and performance in the various markets? [60 marks] Question 2 Analyse the role of lobbying, informal rules, and non-market strategies on the global expansion and performance of Uber [20 marks] Question 3 In light of your prior analysis, what strategy would lead to Uber's long-term profitability and success? Would the company have to adapt its business model and approach to competing in new and existing markets to comply with regulators or stick to its current strategy and trajectory? Why? [20 marks]