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Unlike its competi- tors, Tata did not have a vast variety of car from a year earlier, while sales of result in increased costs and fierce competi models that could be quickly rebranded or tion. This is something that Indian automotive used as a template for future designs. This same time period. According to a Forte manufacturer Tata Motors knows all too well left one option for Tata to improve its com- mate, the company's premium ga Despite operating two successful luxury car petitive position-spend years completely brands-Jaguar and Land Rover--the Indian designing a new car. current valuation or sales. carmaker has struggled to introduce a su Five years after the introduction of the cessful vehicle into its home market. Nano, Tata finally launched the Zest, a com Discussion Questions In 2008, the company introduced the pact sedan that costs around $10,000. While 1. How did Tata Motors become the $1,600 Tata Nano, a small vehicle marketed its introduction is a step in the right direc- Indian carmaker when its domestici budget-conscious consumers. Although tion, Tata Motors knows that it will need to experienced declining profits? the low price tag was supposed to post continue designing new cars if it wants to be 2. If Tata abandoned its domestic tion the stripped-down car as an alterna globally competitive. The Bolt is the newest and focused on the premium segment tive to inexpensive motorcycles, consumers car in Tata's pipeline and was introduced in would this affect international sales? quickly labeled the car as cheap, unsafe. 2015. Both the Bolt and Zest feature the same 3. If Tata Increases or decreases its dont and unfashionable. During the same period, engine, but the Bolt is a hatchback model Tata's International competitors introduced that is marketed more as a compact sports- market share, how will this affects "new"car models in India that they currently utility vehicle. Tata Motors's global sales in national strategy? Across secarole e vertete, we can also Rover division accounts for $5 percent PASE 1 Business in a Changing World resources it has available only en companies such as McDonalds have become widely popular a Tha restaurant in Being features elements from the Chinese as well as from American culture TATA MOTORS DEPENDS ON JAGUAR AND LAND ROVER Ithough operating internationally can It was the only European U to avoid an economic recession during the Which goods and services a nation sells Some nations have a me poly on the produs ticular resource or p Such a monopoly passenger vehicles was do from a year earlier, while Acreate a strategic advantage, it can also has taken 11 nist economy advantage, exists when country is the compon too or Show only pro nem Rus sold in other countries. Unlike its competi- tors, Tata did not have a vast variety of car models that could be quickly rebranded or brand, Jaguar, rose 2.44 result in increased costs and fierce competi- U used as a template for future designs. This same time period. According to tion. This is something that Indian automotive left one option for Tata to improve its com- mate, the company's premium manufacturer Tata Motors knows all too well. petitive position-spend years completely Rover division accounts for 95 Despite operating two successful luxury car designing a new car current valuation or sales. wands-Jaguar and Land Rover-the Indian tintes armaker has struggled to introduce a suc Five years after the introduction of the thooo essful vehicle into its home market. Nano, Tata finally launched the Zest, a com- Discussion Questions lym- In 2008, the company introduced the pact sedan that costs around $10,000. While 1. How did Tata Motors become riten .600 Tata Nano, a small vehicle marketed its introduction is a step in the right direc Indian carmaker when its don apple budget-conscious consumers. Although tion, Tata Motors knows that it will need to experienced declining prolte npar low price tag was supposed to posi continue designing new cars if it wants to be 2. If Tata abandoned its domestni the stripped-down car as an alterna: globally competitive. The Bolt is the newest and focused on the premiundra - to inexpensive motorcycles, consumers car in Tata's pipeline and was introduced in would this affect internationem ekly labeled the cer as cheap, unsafe, 2015. Both the Bolt and Zest feature the same unfashionable. During the same period, engine, but the Bolt is a hatchback model 3. If Tata increases or decreases tulan ta 's raternational competitors introduced that is marketed more as a compact sports- market share, how will this 1. SL car models in India that they currently utility vehicle. Tata Motors's global sales in national strategy? an Business in a Changing World