Question
QUESTION 1 At the micro level, the analyses look not at the market or the industry overall, but at individuals in that market or industry,
QUESTION 1
At the micro level, the analyses look not at the market or the industry overall, but at individuals in that market or industry, that is, ________ ________ ________ and companies themselves, respectively.
a. | specific target customers | |
b. | specific data analysis | |
c. | whole market specifications | |
d. | market dnvironmental conditions |
QUESTION 8
- Statistical methods are not recommended for new product managers charged with forecasting sales for a new product because
a. | There is no history in their venture on which to base a statistical forecast | |
b. | These methods tend to not base their assumption of the future on the past | |
c. | It does not include a method to forecast impact on consumer demand of different combinations of attributes | |
d. | It is not based on what people actually do |
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