QUESTION 1

At the micro level, the analyses look not at the market or the industry overall, but at individuals in that market or industry, that is, ________ ________ ________ and companies themselves, respectively.

	a.	specific target customers
	b.	specific data analysis
	c.	whole market specifications
	d.	market dnvironmental conditions

QUESTION 8

1. Statistical methods are not recommended for new product managers charged with forecasting sales for a new product because

	a.	There is no history in their venture on which to base a statistical forecast
	b.	These methods tend to not base their assumption of the future on the past
	c.	It does not include a method to forecast impact on consumer demand of different combinations of attributes
	d.	It is not based on what people actually do