Question 1 Based on the hierarchy of effects model (Figure 1), how does audience like you response to this following advertisement (Exhibit 1). Explain each stages an audience like you goes through in transitioning from being unaware of a brand to learning about it, forming favorable attitudes or feeling toward it and ultimately purchasing the brand. (15 marks) Hierarchy of Effects Awareness Cognitive Knowledge Liking Preference Affective Conviction Purchase Behavioral Figure 1SAMSUNG Be Adventurous with Water Resistance SAMSUNG 00 08 O Water IP 67 Resistance 12 45 Samsung GALAXY S5 . Go on any adventure anytime with IP67 rating for dust and water protection - Capture action in a flash with the advanced camera and Fast Auto Focus . Keep track of your performance with $ Health and built in Heart Rate Monitor Ensure your e-warranty is registered by your dealer www.samsung.com/my' samsungmobilemalaysia Samsung Careline: 1800-88-9995 Mon-Some Sam - 7pm mammoth Bored