Question 1

Briefly describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification.

Question 24

Which of the following key financial indicators you should look at relation to evaluating possible marketing opportunities?

A)Sales B)Growth C)Market share D)Return on investment E)Breakeven poist

Question 3

What is return on investment?

Question 4

Which if the following can be used to calculate the return on investment (ROI)?

A)ROI = (gross profit - marketing investment) / marketing investment

B)ROI = net profit after interest tax / total assets

C)ROI = (investment revenue - investment cost) / investment cost

D)ROI = Net profit / total investment * 100

Question 5

briefly describe the importance for marketers to abide by the provisions of the australian direct marketing associations (ADMA) direct marketing code of practise.

Question 6

Descibe one aspect of this code that is important in relation to identifying marketing opportunities.

Question 7

Briefly describe the importance for marketers to abide by the provision of the australian marketing institute code of professional conduct?

Question 8

Which of the following is/are important in relation to identifying marketing opportunities?

A)To act with integrity in dealings with anyone involved in the process of identifying marketing oppotunities such as client or employers and with the general public

B)not give false information in any asoect of the process of identifying marketing opportunities especially when collecting data

C)Members shall not represent conflicting or competing interests except with the express consent of those concerned given only after full disclosure of the facts to all interested parties.

D)keeping up with skill development to make sure that identification of marketing opportunities process is done correctly and fully

Question 9

Why is the marketing mix important in bringing a product or services to the market?

Question 10

Which of the following statistical methodds and/or forecasting thecnique can be used to evaluate marketing opportunities.

A) delphi method

B) times series analysis

C) sales forecasting

D) cluster analysis

Question 11

Which of the following can be considered as the effective communications technique for communication with someone whose first language is not English?

A) speak clearly

B)use simple words

C)Avoid Siang

D)Repeat if necessary