Question 1) Calvin Sonntag, Manager of Strategic Planning for Sasanto Inc. is leaving Frankfurt-am-Main, Germany and the headquarters of Hoechst Schering AgrEvo Gmbh, the parent
Question 1) Calvin Sonntag, Manager of Strategic Planning for Sasanto Inc. is leaving Frankfurt-am-Main, Germany and the headquarters of Hoechst Schering AgrEvo Gmbh, the parent company of Sasanto Inc. As he settles into his airplane seat, he reflects on the series of meetings he has attended. Global competitive pressures are increasing, and he wonders what he is going to recommend to senior management in Sasantos headquarters of Regina, Saskatchewan regarding Sasantos portfolio of R&D projects.
Sasanto Inc. is a crop protection and biotechnology firm that manufactures and sells crop protection products (herbicides, insecticides, fungicides, etc.) and has a rapidly growing business in the development and sale of the products of plant biotechnology. Sales currently exceed C$75 million in Canada and C$2 billion worldwide. (C$1 ~ US$0.72.)
Their business is characterized by increasing competition and rapid technological change and requires substantial investment in research and development of new technologies and products. Over the past two decades, Sasanto has introduced several innovative technologies which have allowed farmers to produce crops in a more sustainable manner. This commitment to developing and marketing environmentally responsible crop protection technologies has formed an important component of the companys competitive advantage.
Since increasing competition is causing sales margins to decline, and increasing regulatory requirements are causing costs to rise, Sasanto has recognized a need to manage their R&D portfolio more thoughtfully. In particular, they want to focus their R&D investment on a portfolio of projects that deliver the highest net present value.
As Calvin had explained in his presentation in Frankfurt, different R&D projects require different amounts of departmental resources over time. Sasanto has instituted a Strategic Project Management (SPJM) system for capital budgeting that has accurately determined the necessary resources and NPVs for each project. There are 12 projects that Sasanto could include in their project portfolio (see Tables 1 and 2). Each department has its own director and its own budget, summarized in Table 3.
Calvin is wondering what he should recommend to the firms senior management. Which projects should be funded, and which canceled? Some senior managers have expressed the opinion that R&D is underfunded at Sasanto, and Calvin is wondering if this opinion is correct. If it is, he will have to carefully build a business case for additional funding before recommending to senior management that they go back to Frankfurt seeking additional resources from an increasingly tight-fisted parent company.
Shortly after takeoff on the connecting flight from London to Calgary, Calvin opens his laptop computer and reflects that he is fortunate that the SPJM system has generated hard numbers that are highly credible within Sasanto. As he opens the Excel file containing these data, he wonders what insights he can get into the R&D portfolio and the manner in which Sasanto manages R&D resources, and what he is going to recommend to his superiors when he gets home.
| Project Identification Code | ||||||||||||
Department | Year | A1 | A3 | A4 | B2 | B17 | B18 | B19 | B21 | D11 | D12 | E | F |
Research | 1997 | 266 | 239 | 11 | 96 | 15 | 14 | 32 | 12 | 41 | 50 | 6 | 24 |
1998 | 68 | 132 | 2 | 0 | 0 | 0 | 32 | 4 | 50 | 75 | 0 | 0 | |
Scientific Affairs | 1997 | 81 | 239 | 5 | 5 | 15 | 17 | 5 | 7 | 23 | 10 | 17 | 1 |
1998 | 68 | 56 | 5 | 0 | 0 | 0 | 5 | 9 | 32 | 11 | 0 | 0 | |
Field Development | 1997 | 145 | 125 | 42 | 16 | 34 | 7 | 10 | 28 | 15 | 18 | 5 | 1 |
1998 | 60 | 82 | 23 | 0 | 0 | 0 | 6 | 4 | 12 | 18 | 0 | 0 | |
Regulatory Affairs | 1997 | 81 | 56 | 11 | 2 | 3 | 12 | 3 | 17 | 3 | 1 | 1 | 1 |
1998 | 15 | 48 | 19 | 0 | 0 | 0 | 3 | 24 | 6 | 4 | 0 | 0 |
Table 1: Project Resource Requirements ($thousand)
Project Identification Code | |||||||||||
A1 | A3 | A4 | B2 | B17 | B18 | B19 | B21 | D11 | D12 | E | F |
25 | 33 | 2.3 | 5.0 | 10 | 6.1 | 3.5 | 0.5 | 8.4 | 9.4 | 3.4 | 11 |
Table 2: Project Net Present Value ($million)
Department | 1997 | 1998 |
Research | 600 | 240 |
Scientific Affairs | 760 | 250 |
Field Development | 340 | 250 |
Regulatory Affairs | 292 | 220 |
Table 3: Departmental Budgets ($thousand)
Note that the duration of each project is either one or two years. Furthermore, since A, B, D, E and F are different categories of projects, senior management wants to diversify risk by not investing in too many in the same project category. Therefore, they would like to fund at least one project in each of A, B, and D categories, and in either project type E or project type F.
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State, in words, the objective function, decision variables, and constraints.
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Set up a model to determine Sasantos optimal capital project mix. Use good spreadsheet engineering techniques (colours and organization).
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Use Solver to find the best recommendation that Calvin can give to senior management regarding the projects to be funded by Sasanto. State the optimal decision and the resulting total net present value (NPV).
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Senior management now suggests that they want at least 75% of the total amount invested to get funded by R&D (that is, by the departments of Research and Field Development over both years combined). Copy your model to a new tab and add a constraint that takes this condition into account (only one additional constraint). Re-solve your model and explain to senior management what the consequence is of this additional constraint.
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