Question 1

Choices are - Power of Customers, Potential of New Entrants, Competition of the Industry, Threat of Substitutes, Power of Suppliers.

Sally opened a cookie shop in Santa Monica. She is interested in your consultation to be able to analyze the opportunities and the threats that she is facing in the industry. You decide to conduct a Porter's S-Forces analysis for Sally. Match the scenarios with Porter's 5Forces analysis. Remember there might be multiple answers falling under the same criteria. There are many existing cookie shops in and around Santa ' _ _ , [Choose] v Monica area from which consumers can get equaliy delicious cookies. The cost ofopening a new cookie shop is reiatiyely low and Sally [Choose] v did not have to inyest a lot of time or money when she was opening her shop. Sally had to start charging more for her cookies after the cost of . . [Choose] v chocolate chip increased recently. When Sally started charging more for her cookies. she realized [Choose] v that the number of sales she has per week has not been affected. Across the street there is a coffee shop that is open 8 am until 2 [Choose] v pm that sells some pastries (cake, croissants}. Sally noticed that her sales are halfof what it is after 2 pm during the times this coffee shop is open