QUESTION 1 (CLO 1) Controls on advertising The UK Advertising Standards Authority has taken a huge multinational pharmaceutical company to court over some of its allegedly misleading advertising claims. Ribena Toothkind is a kids' drink that was claimed does not encourage tooth decay'. A pressure group called Action and Information against Sugars tried to force GlaxoSmithKline, owner of Ribena, to change the name of the product after the court ruling found in favour of the ASA. However, the company refused to do this and instead launched an expensive new TV advertising campaign aimed at children and parents, with the slogan 'scientifically proven to minimise tooth decay'. The company believes that this claim is not misleading or untruthful. If you were Ribena's competitor, EXPLAIN how your company plan to compete in the market as new entrepreneur in beverage industry