Question 1 (company operated stores). As of Sept 28, 2014, Starbucks had 7,303 stores in the United States. This was a % growth in number of stores compared to the previous year as reported on the same report. Hint: page 4 of the report Question 2 (licensed stores). As of Sept 28, 2014, of all the licensed Starbucks stores outside the United States, how many licensed stores were in Japan? Question 3 (cross-price elasticity). Suppose the price of tea served in all restaurants goes up by 10% which causes consumers to buy 5% more Starbucks coffee. The cross-price elasticity of demand for Starbucks coffee is Question 4 (current ratio). A current ratio measures Hint: The question is asking what a current ratio measures or looks at. Question 5 (current ratio). Using the consolidated balance sheet and the data as of Sept 28, 2014, what is Starbucks Current Ratio? Question 6 (market structure). Based on your research or from knowledge from economics courses, which market structure Starbucks belongs to? Question 7 (future value). In your finance courses, you learned concepts related to Present Value and Future Value Starbucks' "Cash and Cash Equivalents" in 2013 was $2,575.7 million (page 47). Out of this cash amount if Starbucks decides to invest $575.7 million for 5 years at an interest rate of 5%, what would be the future value of $575.7 million? Question 8 (debt-equity ratio). Using the 2014 data (as of Sept 28, 2014) in this Annual Report, Starbucks Corporation's Debt-to-Equity Ratio is approximately Question 9 (advertising expense). Using the 2013 data, what percent of Starbucks' total net revenue was spent on advertising? Question 10 (pricing). For the most part, Starbucks is a master of employing to maximize profits, and they use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without driving them off. See the next page for multiple choice options. a. Value-based pricing. b. Bundled pricing. c. Break-even pricing. d. Cost-based pricing