Question 1: Cranes Stationery's slogan, "For the writer somewhere in each of us," reflects positioning by user. True False

Question 2: Federal Express: "the overnight-delivery company" reflects positioning by user. True False

Question 3: Kellogg's NutraGrain Bars are "a substitute for a traditional breakfast." This reflects positioning by attribute. True False

Question 4: Polaner All-Fruit ("Don t you dare call it jelly!") reflects positioning by price/quality. True False

Question 5: Home Depot: "You can do it. We can help." reflects positioning by user. True False

Question 6: Papa John's Pizza: "Better Ingredients. Better Pizza" [than Pizza Hut] reflects positioning by product class. True False

Question 7: "Snapple is number 3" reflects positioning by competitor. True False

Question 8:"There's fast food. Then there's KFC." reflects positioning by competitor. True False

Question 9: Eight-O-Clock Coffee: "Wake up! It's Eight-O-Clock!" reflects positioning by use/application. True False

Question 10:Hewlett Packard Printers are associated with excellent resolution on computer printouts. This reflects positioning by use/application. True False

Question 11: "Swatch Watch is not just a watch, it's a fashion accessory." This reflects positioning by product class. True False

Question 12: Giorgio Armani's designer brand of suits and luggage focused on products of high class, sophistocation and style reflects positioning by price/quality. True False