QUESTION 1

Customer satisfaction is one of the most important metrics you can track when developing your business. Your previous customers have experienced in making online transactions. Their satisfaction influences their future decision making. Their choices can directly affect your sales, as well as engagement and brand awareness. Retention rate is also, in part, determined by customer satisfaction. When people are happy with an online retailer, they are likely to return for future purchases. The result is more sales and a dedicated audience. Explain on how to boost customer satisfaction on an e-commerce website that can improve the customer experience for business growth and sustainability.

QUESTION 2

Twitter Inc. is a social networking and micro-blogging service that allows users to post their latest update. An update is limited to 140 characters and can be posted through three methods: web form, text message or instant message. To date, Twitter has been very successful in promoting its potential and in obtaining significant funding.

Several ways of monetizing Twitter have been suggested such as subscription fee, display ads, local ads relevant to tweeters message and locations, sale of accumulated users response data to web services and company website, sale of accumulated users response data to web services and company website, sale of licenses to application developers and advertising on Twitter geographical accounts

a. Analyze the different methods of monetization available on Twitter

b. Criticize any threats faced by Twitter in this competitive social E-commerce environment.