Question
Question 1: Dearborn Corporation is a Canadian company with offices in all major Canadian cities. The company has decided to slowly expand into the United
Question 1: Dearborn Corporation is a Canadian company with offices in all major Canadian cities. The company has decided to slowly expand into the United States and has opened offices in several US cities. This will be a huge challenge for Dearborn and they will have many competitors but they think they have an advantage in quality and service. However, there have been many complaints from sales staff throughout the country that they are not able to receive the right product materials to help them do their job. Salespeople would like to be able to show the customer an interactive video on how the product works but they have been unhappy with what they have received so far. Dearborns initial success has resulted in pushback from their bigger competitors and they are unsure of the proper response to maintain their customer loyalty and keep on attracting new customers. They also need to update their information handling abilities because their current system cannot handle such a large volume. Dearborn Corporation have decided they need help with these issues and they have hired you. You are a business expert and knowledge worker and you have studied Busi 237. Using the terms and concepts from your textbook explains what Dearborn Corporation needs to do to fix their problems.
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