Question 1 - Define or identify the field of Consumer Psychology.

Question 2 - What does it take to become a Consumer Psychologist? What are the educational requirements?

Question 3 - What are the professional associations and sources of information in Consumer Psychology? Please list the major association with their Web site addresses.

Question 4 - Identify the job/employment opportunities for people with bachelor's degrees in psychology, and those with advanced degrees (master's and doctoral), in the consumer, advertising, marketing, selling, and public relations world (fields). Please identify specific jobs when responding to this question. Tell me what people with the following degrees do and where they work. Focus on specific employment opportunities rather than the overall or general employment picture for people with psychology degrees.

• Bachelor's degree -
• Master's degree -
• Doctoral degree (Ph.D./Psy.D.) -

Question 5 - Identify each of the consumer research methods. What are they? What can they tell you?

• Mail questionnaires
• Consumer panels
• Focus groups
• Consumer surveys
• Consumer interviews
• Phone surveys and telephone polls
• Product registration and warranty cards
• Consumer Observation
• Scanner data and automatic records
  • Shopping records
  • Bar code data
  • RFID
• Online research methods

Question 6 - Describe the following prediction heuristics. What's your most recent experiences (advertising or personal) with each heuristic?

• Representativeness -
• Availability -
• Simulation -
• Anchoring (first impression) and adjustment -

Question 7 - Describe the following choice heuristics. What's your most recent experiences (advertising or personal) with each heuristic?

• Lexicographic -
• Elimination-by-aspect -
• Additive-difference -
• Conjunctive and disjunctive heuristics -

Question 8 - what's "satisficing," can we use it?

Question 9 - Describe the following persuasion heuristics. What is your most recent experiences (advertising of personal) with each heuristic?

• Length-implies-strength -
• Liking-agreement -
• Consensus-implies-correctness -

Question 10 - Describe the following compliance heuristics. What's your most recent experience (advertising or personal) with each heuristic?

• Commitment-and-consistency -
• Low-ball, foot-in-the door -
• Reciprocity -
• Scarcity -
• Social validation -
• Liking heuristic -
• Authority -

Question 11 - Describe something "novel" that caught your attention because of its novelty. What was the context that made it novel?

Question 12 - Describe your most recent experience with novelty catching your attention.

Question 13 - Describe how novelty affected one of your decisions.

Question 14 - Describe how novelty affected one of your perceptions or judgments?

Question 15 - How can you, or do we, capitalize or counter the power of novelty?

Question 16 - Have you ever had an experience like the ones just described? Tell me about it.

Question 17 - How does "risk aversion" and "loss aversion" play in, or affect, your decisions and life? Does it affect the decisions and life of others around you, how?

Question 18 - Explain the Availability-Valence model. How does this model explain the vividness, sleeper, over justification, foot-in-the-door, and door-in-the-face effects?

Question 19 - What happens when you add diagnosticity to the Availability-Valence model? What behavior do you get?

Question 20 - What happens when you change the Accessibility-Diagnosticity model by defining accessibility more precisely, replace diagnosticity with applicability, and increase the role of judgment and choice by allowing for adjustments and correction? What behavior do you get?

Question 21 - Describe the need for closure and the tendencies to seize and freeze. Give an example of when you, or someone around you, made a decision based on the need for closure. Give an example of when you, or someone else, seized and/or froze on a decision, idea, or position.