Question 1 Describe the total product including support services, product attributes, and core product benets. Use the editor Ioformoryour answer Question 2 Describe the differences between consumer product strategy and business to business product strategy. Use the editor to formotyour answer Question 3 How does diffusion of innovation relate to the product lifecycle? Question 4 What is a determinant attribute and why is it important to a firm in the new product development process? Use the editor to formotyour answer Question 5 Describe a scoring model. What role does it play in the new product development process? Use the editor to formotyour answer Question 6 Describe country' of origin and its effect on global products. Questoni Why are packaging and labeling especially important in global business to business markets? Use the editor to format your answer Questions List the most important branding decisions. Should a firm always have a global brand? Use the editor to formotyour answer Quotient Relate core competencies to global sourcing. What costs must be included in this decision and what major problems would a firm possibly encounter in outsourcing? \f