Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem? (5 marks, 1 mark for each) Question 2: Explain 'Right Channeling' by giving any suitable real-life example. (5 marks, 2 marks for 'Right Channeling', 3 marks for example)