Question #1: Develop a brief marketing plan for an event of your choice. Make sure to identify the following areas within your plan:

1. competitive advantages
2. target market(s)
3. strategies
4. tactics
5. marketing budgets
6. marketing plan and
7. evaluation methodologies

Question #2: You are an Event Manager organizing a large trade show of vendors and suppliers. Several of the vendors have offered expensive gifts in exchange for your business.

1. Research the Sarbanes-Oxley legislation and provide a brief description.
2. Is there any situation or circumstance in which it would be acceptable to accept this gift?
3. How do you know this?
4. How will you make the decision?