Question
Question 1: Develop a training program for your key team members to support them to fulfil the implementation of your advertising campaign for the company
Question 1:
Develop a training program for your key team members to support them to fulfil the implementation of your advertising campaign for the company Woolworths. Follow this template.
Team Member | Role in the campaign | Skills and knowledge required for their task | Training required | Timing | The expected outcome from training |
Researcher | |||||
Creative director |
Question 2:
After preparing an advertising campaign for the australian company Woolworths, identify at least 2 areas of improvement for future advertising campaigns.
Question 3: You have realised that you will need to outsource your media production.
a. Research at least 2 media agencies that could provide this service for your advertising campaign for the company Woolworths.
b. Write a formal email where you negotiate a media contract to offer to these potential media agencies. Explain the budget, the timing and the expectations.
Task | Expected Time | Budget | Staff required | Other required resources | Related legal requirements | Related organisational policies and procedures | Related ethical requirements to consider |
Research | 1week | $1000 | Researcher | External Consultants | Code of Practice | Record keeping and Privacy law | Misleading Claims Dishonesty ethical requirements |
Developing Creative Concepts | 2weeks | $2000 | Creative Director | Copywriter | Code of practice | Record keeping and Privacy law | Misleading Claims |
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