Question 1: Direct marketing efforts have an excellent chance of favourably influencing target consumer's attitudes because a] direct marketing is favourably looked upon. b] the mass scale of direct marketing makes it a dominant player c] because the products and services offered are highly targeted to the individuals* needs and concerns. d] Internet advertising is too cluttered. Question 2: The closest thing to direct experience influencing attitude formation is: a] magazines and newspaper ads b] TV commercials c] the Internet d] direct marketing Question 3: Consumers who have a high need for cognition are those who a] are passive b] crave information and enjoy thinking c] desire the best quality in the products they choose d] look for the best value for the money Question 4: The following type of company is most likely to go after an attitude change market strategy a] the industry leader b] major competitor of the leader c] small startup business d] all of the above