Question 1

Firms can compete on a global scale using one of four basic strategies: home replication, multi-domestic, global, or transnational. Firms must weigh the importance of capturing global efficiencies and responding to local differences in their ability to compete successfully in the international market under consideration in each of these approaches.

Instructions:

1. Select four international companies that you are familiar with. Which of the four fundamental approaches would you place them in?

2. Why do you believe they took this approach? Explain your answer.