Question 1: For business context, can creativity be developed? If yes, describe how creativity can be improved (for yourself and for your organization) along with some examples of creative techniques and thinking processes by using this below figure as a guideline.

Creativity Techniques Schulich YORK U ixecutioneration Centre | ISHI::H! ! Defer judgment You cannot generate ideas with one foot Music on the gas and the other on the break. Reversal The presence of music can engage people's minds to People need to defer judgement when Help participants get out of the think differently. It also sets the tone that "something is generating ideas. The time will come same rut of thinking. List the fixed different here." later in the process to judge. attributes of your situation or chal- lenge, then brainstorm if it did not Incubation Time Build on ideas have to be "that", what could it be? People can benefit from time to solve a problem, Want to have more ideas? Build on those SCAMPER especially introverts. Give participants the challenge in of others in new and different ways. advance. Allow time during the session for people to A tool created in 1953 by Alex reflect and generate ideas independently. Seek Wild Ideas Osborn, this technique is still Laughter breeds better creative valid to free your thinking. Each thinking. Stretch for crazy ideas letter stands for a different way to Set up a supportive generate ideas. Environment early on to increase the overall creativity in your session. Bad to Best Go for quantity Break free from judging ideas Give Free Incremental ideas are easy. Finding real and inspire fresh creative thought Guidelines innovation means stretching into the through new associations and Your Thinking unknown. Exhaust the first burst of ideas laughter. Spend time generating you have and keep going! the worst ideas to solve your chal- lenge, and then turn them into the best ideas to solve them. Provide O FACILITATOR Inspirational Vary Role Play Perspectives Stimulus Take the point of view of someone Images famous or someone relevant to Help people make new connec- your issue (e.g. a world leader, a famous innovator, your manager, Make First tions in their minds by showing images (related and unrelated to your competitor, etc.) Generate Associations Burst your challenge) to help partici- ideas about what they would do to solve your challenge. Random Connections Stick 'em up pants open their minds. Explore Different When you look at a new object Before the cup runs over. empty the cup! Give Thinking Hats or image, capture what ideas it The penny will drop for your gives you for solving a challenge people an opportunity to participants if they get out of the An approach first created by share the ideas they arrived Forced Connections office and do something differ- Edward DeBono, get participants with so their minds can ent. Before or during the session, to play a different role in solving Make a connection to someone or focus on new ideas with have them explore the challenge your challenge by donning a something that has solved the same new stimulus during the as a field visit, desk research or different hat - like an optimist issue at its centre. Force associations session. interview related experts. or a pessimist, from a systems or with what that person or connection functional perspective, etc. does well, and generate new ideas. The images captured show Creativity Techniques for divergent thinking in the Idea Generation phase (Ideate in FourSight.) . Content drawn from the Masters can ate in Innovation LeadershipStanford d.school Design Thinking Process . Share ideas . Interviews . All ideas worthy . Shadowing . Seek to understand . Diverge/Converge . "yes and" thinking . Non-judgmental . Prioritize Mockups . Storyboards . Keep it simple . Fail fast EMPATHIZE IDEATE . Iterate quickly DEFINE PROTOYPE . Personas . Role objectives . Decisions . Challenges TEST . Pain Points . Understand impediments . What works? . Role play https://dschool.stanford.edu . Iterate quickly Divergence Convergence Divergence Convergence Empathise Define Ideate Prototype TestINNOVATIVE ORGANIZATION Strategy Foundation Innovation Strategy People Business Focus Culture Knowledge Resource Innovative Organization Operation Process ResultMajor Stages in New-Product Development Marketing strategy Business analysis Concept development Product and testing development Idea Test screening marketing Idea Commercial- generation ization