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Question 1 For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c)
Question 1
For each of the following products, identify the segmentation base that you consider the best
for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays.
Explain your choices. You are required to use 4 key types of market segmentation provided
in lecture 5 to support your justification.
Answer this question in 300 words.
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