Question 1 - Geeksquad Corporation Please leave column A blank so I can use it for marking. 0 Geeksquad Corporation (GC) makes a high-end Computer Monitor, CM12 and follows a strategy of product differentiation. Revenue and cost data for SC for 2019 and 2020 was as follows: 2019 2020 Units of CM12 produced and sold 5,000 5,250 Selling price per unit $ 400.00 $ 450.00 Direct materials (kilograms) 15,025 15,350 Direct material costs per kilogram $ 38.00 $ 47.75 Manufacturing capacity for CM12 (units) 10,000 10,000 Total manufacturing conversion costs $ 450,000 $ 470,000 Manufacturing conversion costs per unit of capacity $ 45.00 $ 47.00 Selling and customer-service capacity (customers) 60 55 Total selling and customer service costs $ 168,000 $ 160,875 Cost per customer of selling & customer service capaci $ 2,800.00 $ 2,925.00 Warning: Have you entered your student # into the yellow highlighted cell in the cover tab? Otherwise you may be working with the wrong data. GC went through a strategic planning exercise near the end of 2019 and during that exercise identified that its quality was very good but it wanted to reduce direct materials usage per unit of CM12 in future years. Manufacturing conversion costs in each year depend on production capacity defined in terms of CM12 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Neither conversion costs nor customer-service costs are affected by changes in actual volume of units produced. GC had 46 customers in 2019 and 50 customers in 2020. Required: Assume you were the consultant that helped GC with its strategic planning exercise near the end of 2019. Create a relevant balanced scorecard for GC that considers its key objective of reducing direct material usage per unit and is consistent with its overall strategy of product differentiation. (8 marks) Question 1 - Geeksquad Corporation Please leave column A blank so I can use it for marking. 0 Geeksquad Corporation (GC) makes a high-end Computer Monitor, CM12 and follows a strategy of product differentiation. Revenue and cost data for SC for 2019 and 2020 was as follows: 2019 2020 Units of CM12 produced and sold 5,000 5,250 Selling price per unit $ 400.00 $ 450.00 Direct materials (kilograms) 15,025 15,350 Direct material costs per kilogram $ 38.00 $ 47.75 Manufacturing capacity for CM12 (units) 10,000 10,000 Total manufacturing conversion costs $ 450,000 $ 470,000 Manufacturing conversion costs per unit of capacity $ 45.00 $ 47.00 Selling and customer-service capacity (customers) 60 55 Total selling and customer service costs $ 168,000 $ 160,875 Cost per customer of selling & customer service capaci $ 2,800.00 $ 2,925.00 Warning: Have you entered your student # into the yellow highlighted cell in the cover tab? Otherwise you may be working with the wrong data. GC went through a strategic planning exercise near the end of 2019 and during that exercise identified that its quality was very good but it wanted to reduce direct materials usage per unit of CM12 in future years. Manufacturing conversion costs in each year depend on production capacity defined in terms of CM12 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Neither conversion costs nor customer-service costs are affected by changes in actual volume of units produced. GC had 46 customers in 2019 and 50 customers in 2020. Required: Assume you were the consultant that helped GC with its strategic planning exercise near the end of 2019. Create a relevant balanced scorecard for GC that considers its key objective of reducing direct material usage per unit and is consistent with its overall strategy of product differentiation. (8 marks)