Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Question 1. Green Thumb, a manufacturer of lawn care equipment, has introduced a new product. Each unit costs $150 to manufacture, and the introductory
Question 1. Green Thumb, a manufacturer of lawn care equipment, has introduced a new product. Each unit costs $150 to manufacture, and the introductory price is to be $200. At this price, the anticipated demand is normally distributed, with a mean of u= 100 and a standard deviation of = 40. Any unsold units at the end of the season are unlikely to be valuable and will be disposed of in a fire sale for $50 each. It costs $20 to hold a unit in inventory for the entire season. How many units should Green Thumb manufacture for sale? What is the expected profit from this policy? On average, how many customers does Green Thumb expect to turn away because of stocking out? Question 2. The general manager of Green Thumb decides to conduct extensive market research for its new product. At the end of the market research, the manager estimates demand to be normally distributed, with a mean of 100 and a standard deviation of = 15. (use cost and price information from Question 1) How should Green Thumb alter its production plan in Question 1 as a result of the market research? How much increase in profit is it likely to observe? How does the improved forecast affect the demand lost by Green Thumb because of understocking?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started