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QUESTION 1) How can Crayola ensure its success, particularly in a post-pandemic market? How can Crayola pivot or reinvigorate its business and supply chain strategies?

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1) How can Crayola ensure its success, particularly in a post-pandemic market? How can Crayola pivot or reinvigorate its business and supply chain strategies?

NEED BIG EXPLANATION

Referral Case Book: CRAYOLA: ENVIRONMENTAL DISRUPTIONS AFFECTING ITS BACK- TO-SCHOOL STRATEGY1 May 2021

Authors: Sheri Lambert and Sara Honovich

@IVEY Publishing Temple University Fox School of Business

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