Question
Question 1 : How does the environmental forces affect Nestle abilityto serve its customers. (i) Microenvironment (Company, suppliers, marketing intermediaries, competitors, publics and customers). (ii)
Question 1 : How does the environmental forces affect Nestle abilityto serve its customers.
(i) Microenvironment (Company, suppliers, marketing intermediaries,
competitors, publics and customers).
(ii) Macroenvironment (Demographic, economic, natural, technological,
political and cultural).
Question 2 : How does the FOUR (4)major factors that influence consumer buyer behavior for Nestle ?
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Accounting and Financial Analysis in the Hospitality Industry
Authors: Johnathan Hales
1st edition
132458667, 978-0132458665
