Question 1

Identify and discuss 3 current issues and trends which affect the communications industry.

Interpret marketing statistics onhttps://eloquent.com.au/marketing-strategy/the-ultimate-list-of-marketing-statistics-for-2021/ and discuss which strategy you believe is the future of marketing and communication industry and why.

Question 2

Describe employment obligations and opportunities of the communications industry.

Question 3

Describe the structure and operation of the marketing communication industry (broadly and operationally).

Question 4

List the current digital communications technologies, platforms and devices used by the organisation.

Question 5

Describe 3 principles of communication and media strategies used by the organisation.

Question 6

Describe 3 key aspects of the organisational and client operating environments, structures, and business and marketing plans. You must address at least 3 of the following:

Vision, mission

Marketing objectives/goals

Competitors

Target market

Budget constraints