QUESTION

1. Identify ONE company in any industry 2. From Doblin Ten Types of Innovation , identify the best type of innovation the company selected belongs to and explain why? 3. From your chosen company, choose one specific product, service , tool, or process from the company and identify whether it is an incremental or radical change and explain why? 4. Finally, using the 4 P's of Innovation framework, take the specific product, service, tools or process that you picked above and see where it fits on the dimensions of innovation axis and explain why? 5. references