Question 1: Imagine you work for Tesla. Choose 20 KPIs that you believe are most important to Tesla's management (include 5 from each category).

For each of these 20 KPIs:

Question 2: Identify the specific equation/relationship/data needed to calculate the KPI. If you need frequent data, how frequent?

Question 3: Describe a simple visualization or dashboard that would help a manager track the KPI. Is it red, yellow, and green indicators, or do you have something else in mind that would be better?

Question 4: Identify a benchmark for five of these KPIs for Tesla. How would you set it? Would you base it on averages for Tesla or on performance from the prior week, month or year? For the car industry or a different industry?