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Question 1 In 1 9 9 3 , McDonalds opened the first of its chain of McCaf coffee houses in Melbourne Australia. Since then, the

Question 1 In 1993, McDonalds opened the first of its chain of McCaf coffee houses in
Melbourne Australia. Since then, the chain has spread throughout the world with roughly
1,300 cafes worldwide. After further reading, provide the following: First, identify who you
believe to be the target customer segment and customer need. Second, describe an
appropriate marketing strategy (product, price, distribution, and promotion) for this offering.
Target Market
Customer Need/Problem
Product
Price
Distribution
Promotion
NOTE:
-no chatgpt answers
-no plagiarism should be found
-subject : business

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