QUESTION 1

In the mid-20th century, an increasingly competitive economic environment led to a new approach to marketing in the business world, one reflecting a:

	a.	Competitive mind-set.
	b.	Product mind-set.
	c.	Volunteer mind-set.
	d.	Sales mind-set.

1 points

QUESTION 2

According to the principles of ____________, the organization develops its product to be responsive to what the customer needs and wants.

	a.	American-style consumerism.
	b.	Target-audience mind-set.
	c.	Product mind-set.
	d.	Volunteer mind-set.

1 points

QUESTION 3

In the simplest of definitions, ____________ is the transmission or exchange of information.

	a.	Communication.
	b.	Marketing.
	c.	Production.
	d.	Telephony.

1 points

QUESTION 4

Organizations can adjust the marketing mix to differentiate themselves from others and position themselves in a unique ____________, gaining an advantage over other organizations or alternative activities with which they may compete.

	a.	Market slot.
	b.	Marketing niche.
	c.	Brand.
	d.	Price position.

1 points

QUESTION 5

The need to keep promotion cost-effective requires focusing communication on segments of the public most likely to respondthat is, on:

	a.	The target market.
	b.	Consumers 18 years old and younger.
	c.	Educators.
	d.	Persons with a high school degree or less.

1 points

QUESTION 6

These objective measures include age, gender, race, income, and geography.

	a.	Behavioral measures.
	b.	Personal attributes.
	c.	Demographic variables.
	d.	Target audiences.