Question

1. Initial problem and data of company

2. What are the solutions to solve problems

Crisis at Away (B) On December 9, four days after the publication of the article that shattered the pristine image Steph Korey had created for her company, Away issued the following in a press release: \"Today, travel lifestyle brand Away announced the hiring of retail industry veteran Stuart Haselden as the company's new CEO, effective january 13, 2020. Haselden joins Away co~founders Steph Korey and _]en Rubio on the Board of Directors. Korey, the current CEO of Away, will assume the role of Executive Chairman.\"' In the press release, Korey expressed her support for the transition, highlighting Haselden's retailscaling experience as adding critical value to the rm during this pivotal point in its growth.2 In an interview with the Wzrz'f'z'mtjaamm', Rubio noted that this was an acceleration of a previously~planned CEO succession process-'1 Then, on january 13, 2020, one month following Korey's resignation, Korey and her team surprised employees, executives, and the media with an announcement that she would no longer be stepping down as CEO.4 In an interview with the New Yan 'I'imer, Korey explained that she would resume leadership of the company in a co~CEO role shared with Haselden. Korey said she had let inaccurate reporting pressure her into relinquishing her role. Board member Ludwig Ensthaler commented that it was selfless of Korey to step down to protect the company, but that he never should have accepted her resignation in the first place and welcomed her return.-" That same day, Erin Grau announced her resignation as VP of people and culture." Following the public announcement, Korey sent an internal message via company Slack channels: The inaccurate reporting that was published in December about our company unleashed a social media mobnot just on me, but also on many of you. In an attempt to protect the company, we announced something that had been planned for a bit further into the future: that Stuart would join as CEO and that I would move into a new role as Executive Chairman, intended as an active leadership role alongsidejen and Stuart. Unfortunately, this was misinterpreted in the media as me leaving Away, and has caused more confusion than clarity (both internally and externally). So, let me clear that up: I am not leaving the company. Page 2 UVA-S0362 Over the last few weeks, we've all had the opportunity to reflect on what transpired. we hired lawyers from Clare Locke LLP, the country's top defamation law firm, and they have identied deliberate lies and distortions in The Verge's reporting. .In addition, I think it's important to stress that while The I/erge reporting fundamentally misrepresented our company, we, like any company, can always be improving ourselves through building an even stronger culture... I remain as committed as ever to my active role in the day-to-day operations of the company. Reecting that commitment, I will serve as the company's co-CEO alongside Stuart. This is the exact working arrangement Stuart,_]en, and I had envisioned when we announced he was joining, but the shift in titles will hope fully add more clarity for all of you as well as for our external partners. . .7 Korey thought about the implications of her decision. She knew she wanted to remain an active leader at Away, but had she done the right thing for the company? How would she split CEO duties with Haselden? l PLEASE PA USE READING HERE In January 2020, Away's leadership team members caught their breaths and set to work defining Korey and l-Iaselden's roles as co-CEOs. Little did they know an even greater challenge was looming. In March, the COVID-l9 pandemic brought travel to a complete standstill. Product sales fell more than 90%, forcing the company to furlough approximately 50%) of staff and lay off another 10%.8 A few months later, while on maternity leave, Korey posted a series of stories to her personal Instagram account criticizing media coverage of female founders. Observers also noticed that Korey had deleted the apology she made after the initial Verge article was published.9 Employees sent an anonymous letter to l-Iaselden and Rubio noting that Korey's actions re flected poorly on the brand and indicated that she had \"not learned or grown from the December incident.\"'\" Haselden and Rubio responded, saying that Korey's \"social media activity does not reflect the current priorities of the company,\" and while Korey would return to the company in August as co-CEO following her maternity leave, she would step down as CEO by the end of the year. I-Iaselden would then become sole CEO, in accordance with the timeline Away had originally planned.\" Haselden became sole CEO in October 2020.12 In January 2021, barely a year into his tenure, the company announced he was leaving the company to \"pursue another opportunity,\" but that he would continue to be involved as a board member. Shortly after, I-Iaselden was announced as the new CEO of apparel company Arc'teryx, and media sources reported that his decision was driven by family considerations.\" Rubio would take over as interim CEO, and the board hired a search firm to help find a permanent successor. W'ho was the right leader to take the helm