Question 1 Negative attitudes are typically difficult for marketers to change because: O consumers weigh performance risk against functional needs when assessing their attitudes. consumers' attitudes are derived from unchanging decision rules. O attitudes shift consumers from limited to extended problem-solving situations. O attitudes are learned and long lasting. most consumers' attitudes depend on prices.

Negative attitudes are typically difficult for marketers to change because: consumers weigh performance risk against functional needs when assessing their attitudes. consumers' attitudes are derived from unchanging decision rules. attitudes shift consumers from limited to extended problem-solving situations. attitudes are learned and long lasting. most consumers' attitudes depend on prices