Question 1: Nescafe markets grounded coffee powder for household use to supermarkets like Coles and Woolworths through grocery wholesalers. Nescafe also delivers grounded coffee powder for business use through industrial distributors and food brokers. This shows that Nescafe is using a(n):

a. supply-chain management.

b. strategic channel alliance.

c. industrial distribution.

d. hybrid marketing channel.

Question 2: Category killers, like Bunnings and Officeworks, compete primarily based on:

a. rock-bottom prices and moderate selections.

b. convenient locations and customer services.

c. enormous product selection and sales expertise.

Question 3: HTC prices its latest model of earpiece lower than the price of its competitors. What type of pricing strategy is HTC following?

a. Penetration.

b. Professional.

c. Odd-even.

d. Special-event.

d. low prices and enormous product availability.

Question 4: The personal selling process involves numerous steps. Toby, a car sales representative for Toyota in Victoria, is developing a list of potential new retail customers by accessing online directories. Here he finds the contact information for every motor vehicle store in Victoria and eliminates his current customers. Toby is involved in which step of the personal selling process?

a. Prospecting.

b. Overcoming objections.

c. Closing.

Question 5: During a one-minute television advertisement for Coles supermarket, the Bureau of Meteorology interrupts to announce a flash flood warning for the Greater Dandenong region. Such an occurrence is an example of __________ in the communication process.

a. decoding.

b. noise.

c. encoding.

d. deflected transmission.

d. Pre-approach.