Question 1

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Which of the following is a term used in Hollywood for word of mouth?

a.

Sneezing

b.

Gossiping

c.

Influencing

d.

Posturing

Question 2

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What percent of customers are more likely to consider a company engaged in cause marketing?

a.

53%

b.

7%

c.

76%

d.

55%

Question 3

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Which of the following is a benefit of point of purchase displays?

a.

Impulse buying

b.

Product sampling

c.

Coupon distribution

d.

Brand loyalty

Question 4

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Which of the following is a long standing issue that is being addressed by the toy industry, as reported in the WSJ?

a.

Recycling of toys

b.

Gender bias

c.

Ecommerce sales

d.

Product safety

Question 5

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Which of the following is NOT a form of Sales Promotions?

a.

Samples

b.

Loyalty Programs

c.

Point-of-Purchase Displays

d.

Advertising