QUESTION $1$ of $20$: Daniel is the Marketing Director for a major consumer packaged goods company. After conducting marketing research, he has a few innovative ideas about how his company can better utilize their promotional efforts to motivate customers to buy more product. He understands the importance of planning and wants to develop a marketing plan. In order to create the right marketing mix strategies, Daniel should focus on:

a$)$ How much time it will take to develop this plan