QUESTION 1- PART 1MARKS:30

Companies must communicate their value propositions to customers and this communication must be strategic and merged into carefully integrated marketing communications programmes.

You are now required to conduct research to critically assess Namib Mills as a company.

The written section should contain the following information:

• A synopsis of Namib Mills and its business philosophy. In other words, write a short summary of the historical and business performance of Namib Mills and its growth.
• Critically assess the marketing communication mix of Namib Mills. In each communication strategy that Namib Mills is using, outline the advantages and the challenges of it.

QUESTION 2 - PART 2MARKS:20

The new product development process consists ofSEVEN (7)stages. Namib Mills has decided to launch a new product for their health-conscious clients. Critically discuss the new product development process of the product.Write at least five (5) to seven (7) pages.

PLEASE NOTE:

Students will be assessed on their ability to understand and analyse the role of integrated marketing communications in the marketing mix AND to understand and apply the concept of the new product development stages.