Question 1

Pick one of the recent purchases that you have made or are about to make. Use this purchase decision as the context to answer the following questions.

a. Analyse how your motivation and personality affect your decision-making process.

Note. If you want to, you may apply other motivation, personality, or self-image concepts/theories not covered in the textbook. However, when doing so, you must cite, reference, and demonstrate a correct understanding of your resources.

(60 marks)

b. Discuss, with supporting evidence, what your chosen brand has done to better appeal to your motivation and personality than its competitors.

Note. You may include screenshots, photos, (screenshots of) YouTube videos, etc., as part of your discussion. The figure number, caption, and citation may be printed as part of the figure.

(40 marks)