QUESTION 1

Please explain what "demography" mean? How does the social, cultural and demographic factors of a country impact business? And choose two countries to present your explaination. Identify some key factor that MNCs (Multinational corporations) can explain in these market

QUESTION 2

What is the first mover advantage (the timing of entry)? Can you explain the advatages of the first mover advantage? Explain the popularity of Franchising in fast food industry.

QUESTION 3

Mcdonald's most famous fast food is sold all around the world. Mcdonald's does change and adapt its product characteristics/ menu around the world. How do we call this strategy? Explain why MNCs have to adapt their business strategy according to different countries. Give some exaples/