Question 1 - Prepare a PESTLE & SWOT analysis showing clearly the research you have undertaken in order to establish the main advantages and disadvantages of your new business venture. Draw out the PESTLE analysis clearly showing where you have identified your secondary research. (Provide a clear reference or photocopied evidence) Question 2 - From the PESTLE analysis draw out a SWOT detailing which of your overall strengths, weaknesses, opportunities and threats you consider to be most important