Question #1

Project Charter Project Name: Consumer Product Startup Marketing Campaign Purpose: The purpose of this project is to gain early adopters for the product, increase brand awareness and to build the customer mailing list. High Level Description: The Consumer Product Startup Marketing Campaign will educate potential customers on the benets of our product. The marketing campaign will consist of informational images and videos with product offering. The Marketing Campaign will be held on social media platforms such as Instagram, Snapchat, YouTube, Facebook and brand websites. Objectives: I Launch video ads I Increase mailing list I Informational Posts High Level Requirements: 0 Must post on social media consistently through the campaign Create a Marketing Plan for duration of campaign Have detailed Informational videos Interact with customers on our mailing list Increase Customer base to a minimum of 200 customers Schedule Milestones of Key Deliverables: o Landing Page Design Create Video Ads Create Informational Posts Post Video ads and Informational posts on social media platforms Build a product How-to video Show logo throughout campaign Resources: I Design Team I Have a marketing budget that doesn't exceed $15,000 I Experienced Personnel Project Risks I Going by schedule for the duration of campaign . Budget doesn't exceed $15,000 . Our design team does not create proper informational videos Stakeholders . Project Manager . Project Sponsor . MarketingUsing the this project charter example explain what is wrong with the charter and how it can be improved. When responding, focus on the quality of the content in the charter in effectively communicating the triple constraint, project goals, risks and stakeholders.Consider this scenario of project selection criteria using class learning. The scenario is describing selection criteria for one project. The project is 9 months in duration. The NPV for the project is $10,000. The payback period for the project is 1 year. This is an operating necessity project. What is wrong with these criteria as it relates to this one project? Explain why