Question 1 : Provide FIVE consumer behavior concepts, model or theory to support the problem and solution as show as below. (50 marks)

Problem 1. Cost more expensive

Customers are usually charged fees in addition to the cost of the food when ordering via an online delivery service.

A booking fee, payments for busy areas, and even a tip for the delivery driver are examples of these fees.

Therefore, customers have to pay a higher price than usual for ordering in a restaurant.

Problem 2. Orders from nearby restaurants

Orders can only be fulfilled by restaurants located in the order's zone

The farthest can only be 5-6 km

One reason is to ensure that the food delivered to you is warm

This is a flaw because not all restaurants will be open all the time.

Problem 3. Cannot contact riders directly

Only a live chat agent who coordinates with the delivery person can be contacted.

This can trigger a delivery delay.

It is extremely difficult to alter or cancel an order.

This is due to the fact that the device cancels orders on the app when the wait time is about an hour.