1. Question 1

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" productsno-mess breakfast bars and drinks that can be consumed while commuting. The popularity of on-the-go food is largely the result of changes in _____ factors.

1. natural environmental
2. demographic
3. technological
4. social

Question 2

Russell Athletic, which is part of Berkshire Hathaway, Inc., is a market leader in sports apparel, an industry that is growing rapidly. Russell Athletic is an example of a(n) _____ according to the portfolio model.

1. star
2. question mark
3. problem child
4. exclamation point

Question 3

Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to make cheesecake in the traditional manner. This is an example of a _____ strategy.

1. diversification
2. market development
3. product development
4. divestment

Question 4

Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.

1. sales
2. market
3. retail
4. production

Question 5

_____ is the process that turns marketing plans into action assignments and ensures these assignments are executed in a way that accomplishes the plan's objectives.

1. Mechanistic control
2. Strategic analysis
3. Implementation
4. Strategic planning

Question 6

A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in a portfolio model.

1. star
2. cash cow
3. problem child
4. dog

Question 7

Briggs and Stratton is a Southeastern company that makes small engines. The company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities on the horizon. It has also examined its production policies and sales histories to determine its strengths and weaknesses. Briggs & Stratton is conducting a(n):

1. environmental test
2. market audit
3. trend analysis
4. situation analysis

Question 8

The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition is known as a(n):

1. environmental advantage
2. experience curve
3. competitive advantage
4. market segment