Question 1: Read these articles

(i) Big Data

(ii) Business Analytics: Transforming the Role of Management Accountants

(iii) Data analytics and the role of the Management Accountant

Answer this question: Discuss how big data and data analytics are changing the role of Management Accountants.

Question 2: Read the article and watch the related videos

(i) Short-Term Business Decisions: Product Mix Decisions

(ii) Data Analytics for Better Product Decision Making by PM at Mixpanel

(iii) How global product teams drive growth with data

Answer this question:

One of the applications of Management Accounting is in short-term business decisions: Product Mix Decisions. Discuss how management accountant can use big data and data analytics in product related decisions.