Question $1$

Scenario:

You are the lead Business Analyst at TechInnovateZA, a technology innovation company based in South Africa. The

company has been awarded a project to develop an integrated online platform to streamline the university admission

process across the nation. The platform aims to improve the overall user experience for students, academic staff, and

administrative personnel.

Your task includes creating a comprehensive database design to store information related to students, courses, universities,

and admissions, as well as designing user interfaces that cater to various user needs.

$1\mathrm{.}1$ Demonstrate the importance of normalization in database design for the TechlnnovateZA project.

$(5$ marks$)$

$1\mathrm{.}2$ Show how you would implement the first three forms of normalization to manage data involving

students, courses, universities, and admissions.

$1\mathrm{.}3$ Demonstrate how you would implement a user$-$centric design approach in the development of the

online platform's interface to ensure it meets the needs of students, academic staff, and administrative

personnel.

Question $2$

$(15$ Marks$)$

Scenario: Improving an E$-$Commerce Website's User Experience

In this scenario, let's consider a problem faced by an e$-$commerce company, $"$E$-$Shop X$,"$ which has been experiencing a

significant drop in sales and user engagement on their website. To address this issue, they decide to focus on enhancing

the overall user experience by improving usability, navigation usability, and content usability.

$2\mathrm{.}1$ Demonstrate the importance of usability in enhancing the user experience on E$-$Shop X$\text{'}$s website.

Discuss how applying usability principles can solve the observed drop in sales and user engagement,

focusing on theory and practical examples.

$2\mathrm{.}2$ Execute strategies for improving navigation and content usability on E$-$Shop X$\text{'}$s e$-$commerce

platform. Illustrate practical applications of these strategies to address the specific problem identified,

using both theoretical underpinnings and real$-$world examples to support your discussion.