Question 1:

Setup SMART goals for your new Shoe business.

Note: elaborate every aspect of SMART and make are that maps with the shoe business..

Question 2:

Write a 10 step brand development strategy for your brand.

Note:You are free to choose any product and come up with a brand.

Do not use the existing brands. I want you to come up with an own idea and a new brand name for your idea of business.

Question3

Identify the 5Ps for the brand/business you have decided in Question 2

Question 4

Write a buyers journey for the brand/business you have decided in Question 2

Note: Include every phase in buyers journey and write at least one idea for more sales/business for each of the six phases.

Question 5:

Write your understanding about atleast 5 components of digital marketing.

Note: Make sure you relate the business you proposed in Question 2 with these 5 components of digital marketing.