QUESTION 1

1. Some researchers distinguish between three components of an attitude. These are:

   a.

   cognitive (thoughts), evaluative (preferences), behavioural (what we do)

   b.

   emotional (feelings), factual (knowledge), behavioural (what we do)

   c.

   cognitive (thoughts), emotional (feelings), behavioural (what we do)

   d.

   cognitive (thoughts), emotional (feelings), factual (knowledge)

   QUESTION 2

   Some researchers distinguish between three components of an attitude. These are:

   	a.	cognitive (thoughts), evaluative (preferences), behavioural (what we do)
   	b.	emotional (feelings), factual (knowledge), behavioural (what we do)
   	c.	cognitive (thoughts), emotional (feelings), behavioural (what we do)
   	d.	cognitive (thoughts), emotional (feelings), factual (knowledge)

QUESTION 4

1. Which of the following statements is incorrect?

   a.

   Perception can be particular to an individual .

   b.

   Perception is subjective.

   c.

   Perception can be selective.

   d.

   Perception reflects objective reality.

   QUESTION 6

   Which of the following is true?

   a.

   Colour has a limited effect on perception

   b.

   Colour has a strong effect on perception

   c.

   Culture has no effect on the perception of colours

   d.

   Colour has the same effect on perception for all human beings

   QUESTION 8

   Compared to short-term memory, long-term memory is:

   more permanent.

   more difficult to retrieve information from.

   includes representations of thoughts, feelings, and experiences.

   all of the options listed.

   QUESTION 9

   Which element/s of a person's attitude should a marketing campaign attempt to positively influence?

   a.

   The affective component.

   b.

   The behavioural component.

   c.

   All of the options.

   d.

   The cognitive component.

   One of the two routes through which people can be persuaded, involves appeals to less rational and thoughtful processes (e.g., believing a celebrity endorsement). This is:

   	a.	affective.
   	b.	intuitive.
   	c.	central.
   	d.	peripheral.