QUESTION 1

1. The BrandAsset Valuator suggests that brand equity is based on four dimensions: brand loyalty, brand image, brand marks, and brand message.
2. True
3. False

-------------------------------------------------

QUESTION 2

1. Among those who share their brand experiences through social media, more than half said they do so to receive discounts.
2. True
3. False

------------------------------------------------------------------

QUESTION 3

1. As a form of advertising, packaging does very little to promote the brand.
2. True
3. False

---------------------------------------------------------------------------

QUESTION 4

1. Products developed by a retailer and sold only by that specific retailer are called private label brands.
2. True
3. False

-------------------------------------------------------

Question 5

Brand equity is the value derived from the sale of a product.

True

False

-----------------------------------------------------------------------

QUESTION 6

1. A global brand is a brand that is marketed under the same name in multiple countries.
2. True
3. False

-------------------------------------------------------------------

QUESTION 7

1. The phraseJustDoItis a brand mark for Nike.
2. True
3. False

---------------------------------------------------------------

QUESTION 8

1. Brand image is the unique set of associations target customers or stakeholders make with a brand.
2. True
3. False

-----------------------------------------------------------------------------

QUESTION 9

1. A successful brand adds value to organizations through loyal customers and recognizable goods and services, both of which lead to more revenue for the firm.
2. True
3. False

-----------------------------------------------------------------------

QUESTION 10

1. Branding is less critical for nonprofit organizations because they do not have to generate profits or satisfy customers' needs with products.
2. True
3. False

-----------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------