Question 1: The digital age is one major force of the changing marketing landscape. With the development of Big Data, explain how it impacts on customer engagement of Tiki E-commerce platform. Question 2: In 2018, UNIQLO has planned to enter the Vietnam market. According to the company-wide strategic planning, describe in detail of each step what UNIQLO has prepared for their marketing plan. Question 3: Discuss the major forces in macroenvironment of Bch Ha Xanh Company under the COVID - 19 pandemic outbreak in Vietnam. Question 4 Explain the stages of the consumer buyer decision process and provide with EXAMPLE how you went through this process to make recent purchase. In case the "attitudes of others" factor and unexpected situational" factor happened when you are in the Purchase Decision stage, will they change your final decision? Question 5: Discuss the similarities and differences between the consumer market and the business market. Please provide example to illustrate your expressed ideas