QUESTION 1 The dimensions of brand image in Keller's paper are A segmentation, targeting and positioning B.top-of-mind, unaided, aided and total C. emotional, mind-share, cultural and viral D.type, uniqueness, strength and favorability O E. perception, judgment and positioning QUESTION 2 is the organizational role making extensive use of secondary research on consumers and brands, and is known as In the advertising agency, the the "consumers voice in the agency. O A. account planner OB. account manager OC.copy writer D. media planner E. media buyer