Question
QUESTION 1 The most important ethical question in marketing in business is, A. Political lobbying by businesses to influence policies and decisions to increase their
QUESTION 1
The most important ethical question in marketing in business is,
| A. | Political lobbying by businesses to influence policies and decisions to increase their profit. | |
| B. | Is it acceptable for a company to lie and use other forms of deception in order to sell products or services? | |
| C. | How far consumers are capable to evaluate the good quality product from the bad ones? |
QUESTION 2
The classic defense of capitalism that the business provides the public with products and services that the public wants, and the consumer is the king or queen of the free enterprise system, is unanimously accepted by all the business ethicists.
True
False
QUESTION 3
Which one of the following is a typical case for harm-based problems in advertising?
| A. | heavily sweetened cereal as "nutritious" and "building strong bodies." | |
| B. | Merck's advertisement of prescription drug Vioxx as a safe and effective painkiller. | |
| C. | Volkswagen's deceptive "clean diesel" advertisement. |
QUESTION 4
Which one of the following may be a manipulative advertisement, but compatible with free choice?
| A. | Use of rewards such as loyalty points earned by shopping or internet ads which are based on users' browsing history. | |
| B. | Alcohol and tobacco advertising aimed at teenagers. | |
| C. | Kellogg's ad that eating All-Bran prevents cancer. |
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Finance Introduction To Institutions Investments And Management
Authors: Ronald W. Melicher, Edgar A. Norton
12th Edition
0471675792, 9780471675792
